Why Choose Us

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Accountability

You’re the expert on your business's products and services. However, marketing your business is not an intuitive process. We have the know-how to use your company's strengths to find your target market. We are here to help you find the best way to market your products and company: from email marketing to search engine optimization (SEO). We will not only assist you in marketing your product and/or services.We will teach you what you need to know to capture and convert your target market into buyers and/or clients.

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Honesty

From the very beginning we ensure that all expectations are conveyed and agreed upon. We approach every interaction with the utmost honesty so that you can fully trust that your business is in the best hands.

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Integrity

We believe every interaction should be done with integrity and the highest level of transparency. We believe that it is imperative for us to show you where your money is going, every step of the way. We pride ourselves on honest, constant communication so you feel like you know what is occurring and are never surprised by any outcomes. Each service we offer has a monetized breakdown of the costs associated with it, so you know exactly where your money is going and what to expect.

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We Set You Up for Success

“Give a man a fish and you feed him for a day. Teach him how to fish and you feed him for a lifetime.” -Lao Tzu

Many digital marketing companies are known for taking advantage of clients by selling them “quick fixes” or “short cuts”. These companies will implement tactics that assist you in the moment but can lead to long term problems. At PSP Compass Solutions we believe in teaching our clients the tactics and strategies involved in marketing their product or service. By focusing on developing customized strategies for our clients, we guarantee that this isn’t a short term solution or a one size fits all approach. We combine education with dependable long-term solutions that we tailor to fit your business. We offer opportunities for both digital marketing management and digital marketing education and allow you to determine what would be best for your business.

  • Digital Marketing Education: If you want to remain hands on in the digital marketing of your business we not only understand but have an approach for you. We will provide you with an educational deep-dive into strategies and tools for effective digital marketing. We will walk you through the different options to implement digital marketing for your business now and in the future. We will be with you every step of the way from every question that you have to every solution you need.

  • Digital Marketing Management: We understand how complex running a business can be. From everyday decisions to behind the scenes work, we realize that the ability to do it all is not something everyone has. Let us give you the peace of mind needed by managing your digital marketing assets for you. We will create, customize, and implement digital marketing that is tailored to your business. Let us handle all the details and make your big picture dreams a reality. We will work with you to ensure that your vision for your business becomes a reality.


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What is Organic Digital Marketing

Organic Digital Marketing is made up of Local Search Engine Optimization and Organic Search Engine Optimization. Local SEO has a geographical component, meaning that if a search is made for an industry in a specific location the search engine knows that the intention is local. Organic SEO optimizes your website to make it search engine friendly, in turn ranking if for relevant keywords. The process of implementing SEO begins with defining the relevant words and phrases most often used in your industry. These relevant words and phrases are then used to prioritize your business content and make it accessible when your target market completes an internet search. By creating a customized SEO strategy for your business, you are ensuring that you are getting the best return on investment and ensuring the longevity of your business.

Paid Ads

Mastering your paid ads is critical when it comes to setting your product or service apart from your competitors. As a business owner, you have the ability to pay a monthly fee to platforms such as Google, Facebook, and/or Instagram. These platforms then show your ad to your desired target audience. There’s a variety of ways that these platforms charge you for ads, the most common ways are through a bidding system that is based on the cost per thousand clicks on your ad or as a flat monthly fee for your advertisers. By investing in paid ads, you are investing in your business and making sure that your product and services are front of mind for your target audience.

Digital Content Marketing

This strategic marketing approach focuses entirely on creating integral, pertinent and congruent content to market your business to a specific audience. This will guarantee that your services and products are marketed appropriately. Digital content marketing gives you the ability to market your business in the best way possible. Whether it is through google ads, email campaigns or social media marketing: Digital Content Marketing guarantees the best opportunity for your business to be presented to the targeted audience.